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Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – after the McLaren team was appraised at £3.5 billion in an adjustment to corporate structure last September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a shareholding approximately five percent.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The management structure of the team stays unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Increase

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos bought its stake for £208 million in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits in the past few years due to the increasing appeal of the sport globally.

This was also seen in the success of the F1 movie starring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the most successful sports film ever released.

Current Performance

The Mercedes team are runner-up in the team standings, behind McLaren Racing, with three races left in the current championship.

Their lead driver British driver George Russell has secured victory in 2 of the 21 races so far and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

The writer

Jason Bautista

A tech futurist and innovation strategist with over a decade of experience analyzing disruptive technologies and their societal impacts.

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